Are you struggling to make an impact on Twitter? Not sure how to convert your Facebook likes into customers? We’ve put together some internet marketing tips to help to boost your social media presence. Read on to learn more and you’ll soon be at the top of your game.
Think about your audience
It’s easy to get carried away when you’re working on a social media campaign and forget about the people you’re trying to target. Take a step back from what you’re doing and think about your target audience. The chances are they don’t want to be spammed with the same tweets promoting your products day in, day out – they want advice, tips, engaging content. It may take some getting your head around, but once you do, you’ll realize that you’re on to a winner and will be able to build a truly engaged and active audience who will buy from you.
Outsource if you’re busy
In 2019, there’s simply no excuse not to keep your social networking channels up to date with new content. If you’re too busy, then outsource to a company offering social media management UK-based, and you’ll have one less thing to worry about. Not only is outsourcing simple, but it takes away the pressure and ensures that your accounts are ticking over with quality material, even if you’ve got your head buried in a million other things.
Pay for advertising
As organic reach becomes increasingly more competitive, you should consider paying for social media advertising from time to time to boost awareness and keep your engagement levels high. The odd Facebook Ad will set you back $100/£100, but you’ll hopefully get some good return on your investment if you use the right advertising copy and lead people to a strong landing page. Experiment with different techniques to see which works the best, and always monitor your analytics to determine where you’re getting the best response from.
Have some fun
Not everything you post on social media has to relate to your business. Think about other ways to keep your audience engaged, like running competitions, polls, and using memes, GIFs, videos, and other interactive content to mix up your schedule. You can even try tweeting along to your favorite TV show like The X Factor or Bake Off if you want to stand out from the competition – it’ll spread the word about your brand and will help you to stay on the top of your game. Just because it’s not directly related to your business, that doesn’t mean it’s not worth posting. See what your audience likes best and roll with it…
There you have it – some of the best ways to boost your social media presence, whether you’re only just getting started or you’ve been working in the same industry for decades and simply need some added support. Whatever you get up to, we wish you the very best of luck.