These days, it’s almost impossible to succeed in any industry without a strong presence on social media and the same goes for running a holiday park.
As if you needed any proof, there are now over 3 billion people on social media, which almost 40% of the world’s population.
And while you probably already have an account for your holiday park, using it in the right way is another matter entirely.
So, what can you do to ensure that your holiday park is seen by as many people as possible? Here are three top tips.
Running a holiday park is hard work, and with all of the other challenges that come with the day to day running of the park, it’s understandable that posting on social media might not be at the top of your to-do list.
Thankfully, there are plenty of tools out there which can make managing your social media easier and allow you to schedule posts to automatically upload.
There are all kinds of tools available such as Buffer and Hootsuite, some of which are free and some of which have paid benefits, but you can check out this post from Influencer Marketing Hub for a rundown of some of the best.
These tools allow you to schedule posts weeks in advance, as well as allowing you to be more strategic with your posts, as you can choose to upload your posts at times when you know the most people will be online to see them.
While social media can help to bring lots more guests through the doors at your park, it’s important not to look at it just as a selling tool.
According to Elite Dynamics who provide software solutions to the holiday park sector: “Social media should predominantly be seen as a customer service tool, allowing you to respond to guest enquiries and problems instantly.
“Social media is often the first place that guests will turn to approach you, so it’s important that you’re as responsive and helpful as possible.
“Using social media to build up this trust with guests and potential guests will also help to bring in more guests in the long run too.”
Perhaps the most important thing though is to make sure that you stay active on social media, and don’t just jump on when you’ve got a promotion on or need some extra bookings.
Be sure to keep an eye on any posts or direct messages that you’re receiving from guests and respond to as many as you can, whether they’re positive or negative.
Even if you can’t respond directly to every comment, it’s a good idea to try and ‘like’ or ‘favourite’ where appropriate.
Be sure to try and provoke discussion yourself too by posing questions to your audience and sharing your favourite posts too.
Always keep an eye on the sort of things that others are talking about on social media, both within the industry and outside of it and see if you can identify any opportunities to piggyback on those topics and get involved too.