It should be noted that is a pretty common practice for companies to reward customers for their continued patronage. This helps promote goodwill and will also go a long way in helping forge stronger relationships with their clients. Furthermore, the feedbacks surrounding customer rewards is often viewed in a positive light making it a win-win situation for all of the parties involved. With that being said, there are a number of factors that are worth considering when companies offer a reward point system to their customers.
Is There a Point Expiration?
Some companies today offer reward points for a limited time only which in turn gives their customers a sense of urgency as they will need to use them as soon as possible. With that being said, you don’t want to intimidate your clients too much as they may find the profit points to be more of a hassle than rewarding. For that matter, many find it important to find a good measure of balance with the expiration of profit point as this helps make their customers not feel punished if they did not use their rewards right away.
How Much are the Points Worth?
Point value also plays a huge important role as this can help people decide if the rewards are worth putting effort into or not. It is imperative that you keep the rewards interesting as you don’t want to lose the attention of your clients making them feel stale and bored in the process. Companies such as Trunited keep things fresh by changing the value of their profit point every month which helps keep their clients engaged. The rewards are converted to cash each month making it endearing. As a result, it is more likely for their clients to come back to their website at least once a month to check the rewards.
Other Means of Earning Points
One of the most common way of earning points is through continued support with the product or service which the company is offering. Some items are worth more points than the others and this is a good way to entice customers to try their products out for their own. This opens a great window of opportunity to learn and discover new products while receiving a decent amount of rewards at the same time.
Trunited also offers a very good alternative for their clients to increase their rewards in the form of gift cards. You can never go wrong with gift cards as you can buy these items and share them as gifts for your loved ones and friends. The flexibility which gift cards provide makes them a great gift item of choice as they shared on any occasion.